Happy New Year, time to rest! AMERICAN HAPPY will resume shipping Jan 13, 2023


About American Happy

American Happy was born out of the desire to bring bits of joy into everyday life. Color and a hearty dose of nostalgia informs this work. The fashion accessories I create and curate are for people who prefer to look for the rainbows and silver linings.

I've been cursed with an insatiable thirst for knowledge so I design with a combination of wonder, inquiry, experimentation, and experience. Whether starting from scratch, or from deadstock textiles, or surplus clothing, the goal is always a quirky twist on things familiar.

I love to collaborate! Want to work together or be a featured designer or artist?

Send me a message here and let's chat!

About Fashion Ground Zero

Fashion Ground Zero is the mother ship for my bite-sized fashion courses developed for busy folks who want to pursue a career in the fashion industry. All of the foundational fashion topics are here, from learning about fabrics, to fashion history, to quick-sketching for new designers. I stick to the absolute basics of what you need to move forward with your dream career.

I hold a Master of Fine Arts in Fashion Design from Academy of Art University and a bachelor’s in Fashion Design from California State University, Chico. And I've been an instructor of Fashion at Butte College for more years than seems possible (seriously, where does the time go?!)

I currently live, work, and wear my fanny packs in the heart of Northern California surrounded by nature but not too far from city life.

 Thanks for being here!

~Julie DeMaggio a.k.a. Jules